- February 5, 2018
- Posted by: Magnet Africa
- Category: Business plans, Economics, Innovation, International
There are two primary purposes of your business card: represent your brand and provide contact information. The magic is in the mix of these two elements,” says Hannah Paramore, President Paramore digital
“The business card is the strongest, most personal piece of collateral you have. It carries the company’s identity as well as your own; it’s your name on the card, after all. You either hand it to someone personally or send it in the mail along with a personal note, so it’s an intentional connection. We believe that your brand should be simple and bold. Iconic. Simplicity is powerful. “The main reason you give someone your business card is so they will have your contact information, but how much info do they actually need? Over the past decade we’ve seen business cards become so cluttered with the various ways to connect (2 phone numbers, a fax number, street address, email, URL, and a dozen social icons) that they look desperate, says Styne John, Artistic Director Magnet Africa
